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For this end, we specify a template which contains a set of items such as the business goal purpose, the evaluation strategy pattern in conjunction with its process specification, among others. We have identified different evaluation strategies that realize purposes aimed at understanding, improving, monitoring and controlling, comparing and selecting entities regarding also the amount of quality views.

Examples of scenarios in which each strategy helps to achieve a given purpose are documented as well. Section 3 deals with the goal and project conceptual components and their relations with the previously developed C-INCAMI conceptual components. Section 4 defines the step by step of our Quality Evaluation Approach and illustrates its applicability through a proof of concept using as scenario the improvement of the Facebook mobile app.

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Finally, Section 6 summarizes the main contributions of this research and outlines future work. In Software Engineering there exists research that addresses the importance of linking and aligning measurement goals usually formulated at an operational level of an organization, with business goals formulated at this level or often at higher levels such as tactical or strategic [2, 4, 15, 33, 40].

This alignment is paramount for sound and robust decision-making endeavors since ME information need goals can give meaningful information for learning and knowing in what extent a business goal has been achieved.

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In some cases, ME information need goals can also give information on how to reach the business goal. To engineer these issues, it is ultimately paramount for software organizations to have a holistic and systematic evaluation approach. Additionally, as the reader can surmise, given the abundant multidomain terminology that the holistic approach embraces, a minimum set of terms, attributes and relationships should be explicitly specified and agreed.

However, reviewing the related literature, we have not detected approaches with robust conceptual bases i. On the other hand, considering that a strategy is an important resource in helping to achieve a project's goal purpose, it should be noted, as discussed in [31] that there exist few documented strategies that integrate simultaneously the process specifications, the method specifications, and the ME conceptual base capabilities.

As commented previously, we conducted a systematic literature review as research method, in which the main aim was the selection of integrated strategies for evaluation and comparison purposes. Furthermore, there are different ME purposes documented elsewhere [6, 8, 12, 18, 20, 34] such as to understand, improve, monitor and control, compare and select, among others. Consequently, different strategies should be considered for each purpose, varying slightly each other in its own process and method specifications, as we discuss and illustrate in Section 5.

Therefore, having well-specified processes and methods for each strategy can foster their applicability and communicability. These issues have often been neglected in the literature as well.

Lesson 1 Instructional Alignment

It includes a goal-oriented framework for the design and implementation of software measurement projects at different organizational levels.